It is a fact that as much easy and simple the creation of Facebook ads seem it is completely contrary to that. It has become quite challenging to gratify people nowadays with your online content because of the increasingly fierce competition. Facebook has turned into a marketing head of businesses in today’s era. Facebook ads play the most important role in making promotions of brands and products in
the best possible way. Carousel ads are somewhat creating an overall difference in the Facebook advertising campaigns. They completely dormant the attributes of normal regular ads.
Facebook carousel ads could influence and persuade people completely without leaving any room for confusion. Carousel ads are basically based on the slide format collection of images and videos. In these ads, you can concentrate the number of pictures and videos within a single link that makes them very supreme in comparison to normal ads. How? Let’s find out!
What are the important features of Facebook carousel ads?
Following are the most appropriate specifications for creating Facebook carousel ads. So, they can foster your business brand image to the fullest and cannot look both overdone or underdone. Below are some of the most crucial specs for Facebook carousel ads.
- Image/thumbnail size: 1,080 x 1,080 pixels
- Text size: 125 characters
- Headline size: 40 characters
- Link description: 20 characters
- Image file size: 30MB max
- Video length: Up to 240 minutes
- Video file size: 4GB max
- Number of cards: 2-10
Business advertisers and marketers can also choose the sequence of images and videos in Facebook carousel ads as per their own choice. They can also go with the automated feature to finalize that for them. However, if your motto is to tell a descriptive story about your brand through the ad then it would be better if you prefer to choose an order of images and videos by yourself only.
How to create Facebook carousel ads?
There is nothing more crucial than having a clear vision and idea for Facebook marketing hacks. Because if you don’t have a clear plan and graphics for developing ads then it is very far-fetched for you to even grab a glance of people towards your business.
Ads creative team should be completely aware of the nuances of the targeted people and the result they want from them. For example, they want people to buy their product directly or primarily first just like the ads. Then accordingly they have to decide the level of content they want to serve the audience in order to persuade them to get the desired result. The content of the Facebook carousel ad should include:
- Top-notch quality images and videos.
- A descriptive ad copy.
- Inbound links directed towards the main website.
What are the tactics to develop an eye-catching Facebook carousel ad?
As we all know Facebook newsfeed always remain filled with the bulk of contents. Your ads should be standard that people organically get attracted towards it. Images of the ads should be of high-quality and the way in which you present the ad should be captivating. It must lookalike brand marketing rather than just as an ad.
These are some of the facts about Facebook carousel ads that every advertiser should know in order to get everything hunky-dory in regard to their brand promotion.